1. Name and contact information of the body responsible for the processing and the company data protection officer:
This data protection applies to the data processing by:
Fritz Barthel Armaturen GmbH & Co. KG
Schnackenburgallee 16 - 22525 Hamburg
Telephone: +49 (0) 39 82 02-0
Telefax: +49 (0)39 82 02-77
The company data protection officer can be contacted at the above address, FAO data protection officer or by email via firstname.lastname@example.org.
2. Gathering, saving and deletion of personal data, as well as the type and scope of its use:
a) When visiting the website:
When accessing our website www.barthel-armaturen.de, the browser used on your end device automatically sends information to the server of our website. This information is stored temporarily in a so-called logfile. The following information is recorded without any action on your part and is saved until deleted automatically:
- IP address of the accessing computer
- Date and time of the access
- Name and URL of the accessed file
- Website from which the access takes place (referrer URL)
- Browser used and, if applicable, the operating system of your computer and the name of your access provider
The named data will be processed by us for the following purposes:
- Ensuring the seamless establishment of a connection to the website
- Ensuring comfortable use of our website
- Evaluation of system security and stability
- And for additional administrative purposes.
The legal basis for the data processing is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR. Our legitimate interest is represented by the purposes of the data gathering listed above. Under no circumstances will we use the gathered data in order to trace your person.
b) When using our contact form:
Should you have any type of query, we provide you with the option of getting in touch with us via a form provided on the website. Thereby the provision of a valid email address and your name is necessary, so that we know from whom the enquiry originates and in order to be able to respond to it. Further information can be provided voluntarily.
The data processing for the purpose of contact initiation with us takes place in accordance with Article 6 Paragraph 1 Sentence 1 Letter a) GDPR on the basis of your consent which has been issued voluntarily.
3. Transfer of data:
A transfer of your personal data to third parties for purposes other than those listed does not take place. The transfer to third parties only takes place if:
- you have issued your express consent to this in accordance with Article 6 Paragraph 1 Sentence 1 Letter a) GDPR
- the disclosure is necessary under Article 6 Paragraph 1 Sentence 1 Letter f) GDPR in order to assert, exercise or
defend legal claim and there is no reason to assume that you have an overriding protectable interest in the non-
disclosure of your data
- a statutory obligation to transfer the data exists under Article 6 Paragraph 1 Sentence 1 Letter c) GDPR
- this is legally permitted and necessary under Article 6 Paragraph 1 Sentence 1 Letter b) GDPR in order to perform
contractual relationships with you.
Information which is connected to the specific end device used is stored in the cookie. However, this does not mean that we can directly trace your identity.
Most browsers accept cookies automatically. However, you can configure your browser in such a way that no cookies will be saved on your computer or that a notice always appears before a cookie is set. However, the full de-activation of cookies may mean that you cannot use all of the functions of our website.
5. Tracking Tools:
In order to tailor our website to customer requirements and continually optimise it, we use Google Analytics, a web analysis service of Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymised usage profiles will be created and cookies will be used (see under Number4). The information concerning your use of this website which is generated by the cookie, such as:
- browser type / version
- operating system used
- referrer URL (previously visited site)
- host name of the accessing computer (IP address)
- time of the server enquiry
will be transferred to a server of Google in the USA and saved there. The information will be used in order to evaluate the use of the website, to compile reports concerning the website activities and to provide additional services connected to the use of the website and use of the Internet for market research purposes and in order to tailor these Internet sites to customer requirements. Information may also be passed on to third parties, should this be required by law or should third parties process this data under an engagement. Your IP address will not be combined with other data by Google under any circumstances. The IP addresses are anonymised, so that assignment is not possible (IP masking).
You can prevent the installation of the cookies by setting your browser software accordingly; however, we wish to point out that in such a case, you may not be able to fully use all of the functions of this website.
In addition, you can prevent the recording of the data generated by the cookie which relates to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).
Further information concerning data protection in connection with Google Analytics can be found here: https://www.google.com/analytics/terms/de.html.
6. Advertising tools:
Our aim is to only display adverts to the user which are relevant to him or her. In order to continually improve our advertising, we use the advertising tools described below. The legal basis for the use of these tools is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR.
a) Google Dynamic Remarketing:
We also use the Google Remarketing application, which is also a product of Google. This is a procedure by means of which we wish to address you once again. By means of this application, our adverts can be integrated into your further use of the Internet after you have visited our website. This takes place by means of cookies which are saved in your browser, by means of which your user behaviour when visiting various websites is recorded and evaluated by Google. By means of this, Google is informed that you have previously visited our website. According to the statements of Google, the data which is gathered in the course of the remarketing is not combined with your personal data which may be saved by Google. In particular, according to Google, pseudonymisation is used during the remarketing.
b) Bing Ads:
The web analysis service Bing Ads is used on our website. This is a service of the Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This tool enables us to trace and analyse activities of users who came across our website via an advert of Bing Ads. For this purpose, a cookie will be saved in your browser (Number 4). Via this cookie, certain non-personal data concerning the use of the website will be saved. Amongst others, this includes the duration of the visit to the website, what areas of the website were accessed and via which advert the user came across the website. No information concerning your identity is recorded.
The recorded information is transferred to servers of Microsoft in the USA and saved there generally for a maximum of 180 days. You can prevent the recording of the data generated by the cookie which relates to your use of the website and the processing of this data by de-activating the setting of cookies. Should you do so, it may be the case that the functionality of the website is restricted.
In addition, Microsoft can, in certain cases, trace your usage behaviour over several of your electronic devices by means of so-called cross device tracking and is therefore in the position of being able to integrate personalised advertising on and in Microsoft websites and apps. You can de-activate this behaviour at https://account.microsoft.com/privacy/ad-settings/signedout?lang=en-GB.
More information concerning the analysis services of Bing can be found on the website of Bing Ads (https://help.bingads.microsoft.com/#apex/3/en/53056/2). More information concerning data protection at Microsoft and Bing can be found in the data protection provisions of Microsoft (https://privacy.microsoft.com/de-de/privacystatement).
7. Additional services:
We have integrated YouTube videos in our online service, which are saved at www.YouTube.com and can be played directly from our website. These are all included in the "extended data protection mode", ie no data concerning you as a user is transferred to YouTube if you do not play the videos. Only when you play the videos is the data named in Paragraph 2 transferred. We have no control over this data transfer.
By means of the visit to the website, YouTube is informed that you have accessed the corresponding sub-page of our website. This takes place regardless of whether YouTube provides a user account via which you are logged in or whether no user account exists. Should you be logged in with Google, you data is assigned directly to your account. Should you not wish the assignment to your profile with YouTube to take place, you need to log out before activating the button. YouTube saves your data as usage profiles and uses these for purposes of advertising, market research and/or ensuring its website corresponds to customer needs. In particular, such an evaluation takes place in order to provide advertising which is tailored to customer needs (even for users who are not logged in) and to inform other users of the social network of your activities on our website. You have the right to object to the formation of these user profiles. Should you wish to claim this right, you need to get in touch with YouTube.
Further information concerning the purpose and scope of the data gathering and its processing by YouTube can be found in the data protection declaration. Here, you can also find additional information concerning your rights and settings options in order to protect your private sphere: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has agreed to abide by the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.
b) Google Maps:
Our website uses a Google Maps interface (API) in order to visually display geographical information. Google Maps is a product of Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;hereinafter "Google"). When using Google Maps, data concerning the use of the map functions by visitors is also gathered, processed and used by Google. Further information concerning the data processing by Google can be found in the data protection notices of Google.
Further instructions concerning the administration of your own data in connection with Google products can be found here: https://support.google.com/accounts/answer/3024190.
8. Rights of affected persons:
You have the right:
- in accordance with Article 15 GDPR to request information concerning your personal data which is processed
by us. In particular, you can request information concerning the purposes of the processing, the categories
of the personal data, the categories of recipients to whom your data has been disclosed or is being disclosed,
the planned duration of the saving, the existence of a right of correction, deletion, restriction of the processing
or objection, the existence of a right to complain, the origin of your data should this not have been gathered
by us, and concerning the existence of automated decision making including profiling and, if applicable,
detailed information concerning their specifics.
- in accordance with Article 16 GDPR to request the immediate correction or completion of your personal data
saved by us;
- in accordance with Article 17 GDPR to request the deletion of your personal data saved by us, unless the processing
is necessary to exercise the right to freely issue opinions and information, to fulfil a legal obligation, for reasons
in the public interest or in order to assert, exercise or defend legal claims;
- in accordance with Article 18 GDPR to request that the processing of your personal data be restricted, should the
correctness of the data be disputed by you or should the processing be unlawful but you reject the deletion and
we no longer require the data, however you require this in order to assert, exercise or defend legal claims or you have
raised an objection to the processing in accordance with Article 21 GDPR;
- in accordance with Article 29 GDPR to receive your personal data which you have provided to us in a structured, up-to-date
and machine-readable format or to request the transfer to another responsible body; in accordance with Article 7 Paragraph
3 GDPR to revoke your consent issued to us initially at any time. This means that we may not continue the data processing
which was based on this consent in the future.
- in accordance with Article 77 GDPR to complain to a supervisory authority. As a rule, you can contact the supervisory
authority of your usual place of residence or place of work or of our place of business in this respect.
9. Right of objection:
Should your personal data be processed on the basis of legitimate interests in accordance with Article 6 Paragraph 1 Sentence 1 Letter f) GDPR, you have the right under Article 21 GDPR to raise an objection to the processing of your personal data, should reasons connected to your specific situation be present or should the objection relate to direct advertising. In the latter case, you have a general right of objection which will be implemented by us without the provision of a specific situation. Should you wish to exercise your right of revocation or objection, an email to email@example.com suffices.
10. Up-to-dateness and changes to this data protection declaration
This data protection declaration is currently valid and is dated May 2018. Due to the further development of our website and services or due to changes in legal regulations or rules issued by the authorities, it may be necessary to alter this data protection declaration. The respective current data protection declaration can be viewed and printed out on the website at any time at www.barthel-armaturen.de.